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	<title>majasimisic</title>
	<link>https://majasimisic.com</link>
	<description>majasimisic</description>
	<pubDate>Mon, 01 Jul 2024 07:49:20 +0000</pubDate>
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	<item>
		<title>Stage 7-intro</title>
				
		<link>https://majasimisic.com/Stage-7-intro</link>

		<pubDate>Sun, 30 Jun 2024 20:08:51 +0000</pubDate>

		<dc:creator>majasimisic</dc:creator>

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		<title>Stage 7 - main</title>
				
		<link>https://majasimisic.com/Stage-7-main</link>

		<pubDate>Mon, 01 Jul 2024 06:57:14 +0000</pubDate>

		<dc:creator>majasimisic</dc:creator>

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	Stage 7Performance / Research / Public Discourse 

2024



	In the seventh phase of the long-term experimental project “NailCheck,” Maja Simišić was commissioned by ETC. Magazine. The exhibition and performance, titled “Selling Out,” took place at Midas, an abandoned shopping mall in Ljubljana, Slovenia. The exhibition explored themes of capitalism, consumerism, and labour—topics that align seamlessly with “NailCheck.”

For this phase, the artist set up three elements in the space: a table for the nail technician, a spinning wheel of fortune, and a bowl with a sign reading, “Buy the artist a coffee and then turn the wheel of fortune.” The procedure was as follows: the audience was invited to donate money, after which they could spin the wheel twice—once for the style of the nail and once for the shape. The wheel featured 14 nail styles selected by Vogue Beauty and the basic nail shapes: square, ballerina, almond, stiletto and round.

At the table, the artist and nail technician were seated, ready to work as participants donated and spun the wheel, nail by nail, until the 10th nail was completed. Afterward, the audience could continue donating and turning the wheel, but the artist was no longer present.

On the night of the performance and exhibition opening, the artist received 24.30 euros in donations. With this amount, the artist purchased two apple juices, two cappuccinos, one iced flat white with oat milk, and one large falafel wrap during her stay in Ljubljana. The artist was also paid an artist fee of 150 euros and paid travel to and from Slovenia and an AirBnB in Ljubljana.


Photographs by: Marijo Zupanov




 
	
	
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		<title>Stage 6 - main</title>
				
		<link>https://majasimisic.com/Stage-6-main</link>

		<pubDate>Mon, 01 Jul 2024 07:15:36 +0000</pubDate>

		<dc:creator>majasimisic</dc:creator>

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	Stage 6Performance / Research / Public Discourse

2023



	For the sixth phase of the ongoing long-term project “Nail Check,” Maja Simišić performed at Butcher’s Tears in Amsterdam with nail artist Moosje Jael Hekstra. The evening began with a fishbowl conversation involving ten selected individuals from diverse backgrounds, ages, and genders. Simišić facilitated the discussion, asking specific questions about the participants' experiences with nails. At the conclusion of the group conversation, participants were invited to describe their ultimate fake nail in a maximum of five words on a sticky note. These notes were then taken to the adjacent room and affixed to a board next to the nail technician’s table.

The nail technician's task was to interpret the descriptions and create a set of nails for the artist on the spot. Participants from the fishbowl conversation could watch the manicure being created live and try to guess which nail was inspired by their description. The nail set produced from this performance was the most challenging so far, as each nail featured a different size, shape, and 3D effects, along with varied styles. The diversity in size and shape of the nails proved particularly difficult for the artist to manage in her everyday life.


Photographs by:&#38;nbsp;Lana Mojica Medaković




 
	
	
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		<title>Stage 5 - main </title>
				
		<link>https://majasimisic.com/Stage-5-main</link>

		<pubDate>Mon, 01 Jul 2024 07:19:35 +0000</pubDate>

		<dc:creator>majasimisic</dc:creator>

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		<description>
	Stage 5Participatory Performance / Instagram livestream

2023



	For the fifth phase of “NailCheck,” artist Maja Simišić performed at SexyLand World in Amsterdam alongside nail artist Maud Aries. This time, the participatory aspect of the project took place before the live performance. Weeks in advance, Simišić posted an open call on her Instagram page, inviting people to participate. The participation required payment of 10 euros, and after securing ten participants, Simišić emailed them a PDF template of a fingernail drawn by graphic designer and artist Emir Karyo. Participants were encouraged to design the nail as creatively as they wished.

The deadline for submitting the nail designs was one week before the performance. Simišić printed the designs on A1 boards and displayed them on a wall at SexyLand World. This was the first time the audience could be present and watch the creation of the nails live. It was also the first-ever phase of the “NailCheck” project to receive funding by Amsterdam Fonds voor de Kunst (AFK). On the day of the performance, nail artist Maud Aries (Bassment Nails) recreated the participants' designs on Simišić's new set of acrylic nails.

With this performance, the audience worked doubly hard to become part of the project; they donated money and had to design the nails. Interestingly, most participants did not create extravagant or highly creative designs; none included 3D elements. All the designs were 2D and more picture-based. Despite being given complete creative freedom, it was not utilized to its fullest extent. The artist was left with the question: “Why was this the case”?


Photographs by: Chris Groos




 
	
	
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	<item>
		<title>Stage 4 - main</title>
				
		<link>https://majasimisic.com/Stage-4-main</link>

		<pubDate>Mon, 01 Jul 2024 07:27:36 +0000</pubDate>

		<dc:creator>majasimisic</dc:creator>

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		<description>
	Stage 4Participatory performance / Social media

2022



	For this stage, Maja Simišić reopened a GoFundMe campaign. However, as of mid-August 2022, the artist was in Bosnia, where GoFundMe was not available. To facilitate donations, she created a PayPal link and shared it on social media. Simišić advertised that she needed ten donors, humorously noting she had ten fingers, and each donor would get to design one fingernail.

The donation request was 10 euros per donor. Upon donating, each donor received an email with further instructions. They had to make three choices: the shape of the nail, the color of the nail, and the style (e.g., French tip). The artist provided 3 to 5 options for each category. This was the first time that Simišić gave the participants/donors a choice in the nail design.

After securing the ten donors, the artist visited the nail salon "Maja" (coincidentally named after her) in Sarajevo and got her nails done according to the designs chosen by each donor. The resulting nail art varied based on the donors' choices, with many opting for rhinestones.





 
	
	
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		<title>Stage 3 - main</title>
				
		<link>https://majasimisic.com/Stage-3-main</link>

		<pubDate>Mon, 01 Jul 2024 07:36:57 +0000</pubDate>

		<dc:creator>majasimisic</dc:creator>

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		<description>
	Stage 3Participatory performance / Social media

2022



	After Maja Simišić got her second set of nails, featuring the faces of her donors, she allowed her natural nails to rest and recover, as the process of getting a new set of nails can badly damage the nail plates. However, Simišić soon received a request from a framing company in The Hague called 'Any Frames' to get fake acrylic nails with their company's lettering. They were celebrating their 40th anniversary and wanted to do something special for the occasion.

The arrangement was that they would cover the cost of the nails, to be done by nail technician “Queen C The Nail Tech” in Berkel en Rodenrijs, and pay Simišić for her artistic labour of promoting them by simply going about her life with the branded nails.

Simišić accepted this collaborative project, as it further explored the concepts of ownership and advertising, as well as the impact on her mobility and productivity.







 
	
	
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	<item>
		<title>Stage 2 - main</title>
				
		<link>https://majasimisic.com/Stage-2-main</link>

		<pubDate>Mon, 01 Jul 2024 07:44:16 +0000</pubDate>

		<dc:creator>majasimisic</dc:creator>

		<guid isPermaLink="true">https://majasimisic.com/Stage-2-main</guid>

		<description>
	Stage 2Participatory performance / Social media

2022



	Since the first phase of the project, when Maja Simišić got her first set of fake acrylic nails, she noticed the nails garnered significant attention on social media (Instagram). Her followers even voted for her to get a new set, despite her aversion to the nails and the concept behind them. She posted content about her nails almost every day, candidly sharing her struggles.

Seeing her followers' reactions, Simišić decided to take the project further and turn it into a social game. She told her followers, "If you want me to get new nails, then you pay for them." She created a GoFundMe campaign for a new set of nails. Ten people donated, quickly raising the needed 70 euros. Eight donors participated in the experiment, while two chose to remain anonymous. Unsure of what design to choose, Simišić decided to make a joke and a statement with the second set of nails by printing the faces of the participants/donors on each of her nails at the “Ezoncs Beauty” nail salon in Rotterdam. They were unaware of this decision until she posted about it on her Instagram profile.

With this second stage of the project, Simišić explored themes of ownership and representation. This "game" evolved into a serious art project, prompting her to consider deeper questions: "Is it a means of promotion, having their faces on my nails? Does it represent a sort of oppression, as I am inconvenienced by the people I wear on my nails? Did they know that by donating, they put me in an uncomfortable position? Do I own them now, or do they own me?"








 
	
	
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&#60;img width="3303" height="4671" width_o="3303" height_o="4671" data-src="https://freight.cargo.site/t/original/i/1f22b0e89143267931c89e9d14f277126b76bb041c28fa3f026ffe6717125178/Scan_MFP-432_3393_001.jpg" data-mid="213892740" border="0" data-scale="57" src="https://freight.cargo.site/w/1000/i/1f22b0e89143267931c89e9d14f277126b76bb041c28fa3f026ffe6717125178/Scan_MFP-432_3393_001.jpg" /&#62;
</description>
		
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	<item>
		<title>Stage 1 - main</title>
				
		<link>https://majasimisic.com/Stage-1-main</link>

		<pubDate>Mon, 01 Jul 2024 07:49:20 +0000</pubDate>

		<dc:creator>majasimisic</dc:creator>

		<guid isPermaLink="true">https://majasimisic.com/Stage-1-main</guid>

		<description>
	Stage 1Participatory performance / Social media

2022



	In January, artist Maja Simišić went to a beauty salon for the first time to get long fake gel nails with a random design. She made this decision to do something out of the ordinary, especially since it was New Year's and she wanted to break out of her routine. Simišić visited a nail salon in Belgrade called Aleksandra. As seen in the pictures, the nails were French tip style in green with rhinestones and a square shape.

The artist documented her everyday activities and struggles through videos and pictures. She created a short video diary of daily tasks she attempted with her new nails to illustrate how they changed her routine. In addition to the video documentation, Simišić made a table rating the difficulty of common tasks she performed and the problems she encountered, with each task given a star rating indicating its difficulty level. The visual language was playful, as the entire experiment felt like a game to her.

Simišić shared all these challenging experiences on her social media (Instagram). After a month with the nails and the accompanying struggles, she jokingly asked her followers if she should get a new set of nails or get rid of them. Despite seeing how much she hated them, the majority of her followers voted for her to get a new set.



 
	
	
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&#60;img width="3000" height="4000" width_o="3000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/3abc959ea2cc05d3671243757f5484eb1d5b61b17f770dda95f2730531649a48/IMG_20220105_192600597_HDR.jpg" data-mid="213893046" border="0"  src="https://freight.cargo.site/w/1000/i/3abc959ea2cc05d3671243757f5484eb1d5b61b17f770dda95f2730531649a48/IMG_20220105_192600597_HDR.jpg" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>Intro</title>
				
		<link>https://majasimisic.com/Intro</link>

		<pubDate>Wed, 12 Jan 2022 10:09:39 +0000</pubDate>

		<dc:creator>majasimisic</dc:creator>

		<guid isPermaLink="true">https://majasimisic.com/Intro</guid>

		<description>
	&#60;img width="4247" height="838" width_o="4247" height_o="838" data-src="https://freight.cargo.site/t/original/i/a188663bef97a99f8754a23dcb645b0c9832d33e2b5826b3ec91a1b00b9ec573/Maja-Simisic_photoin.png" data-mid="130501974" border="0"  src="https://freight.cargo.site/w/1000/i/a188663bef97a99f8754a23dcb645b0c9832d33e2b5826b3ec91a1b00b9ec573/Maja-Simisic_photoin.png" /&#62;

	
	
	&#60;img width="425" height="533" width_o="425" height_o="533" data-src="https://freight.cargo.site/t/original/i/e23b7d4873de1c720340540e91a3334822ce0f87ad646ed3b1b6884cc06380aa/Click-to-enter-Maya.gif" data-mid="130223597" border="0"  src="https://freight.cargo.site/w/425/i/e23b7d4873de1c720340540e91a3334822ce0f87ad646ed3b1b6884cc06380aa/Click-to-enter-Maya.gif" /&#62;
	
	&#38;nbsp;
</description>
		
	</item>
		
		
	<item>
		<title>Maja @ Work</title>
				
		<link>https://majasimisic.com/Maja-Work</link>

		<pubDate>Thu, 13 Jan 2022 11:43:44 +0000</pubDate>

		<dc:creator>majasimisic</dc:creator>

		<guid isPermaLink="true">https://majasimisic.com/Maja-Work</guid>

		<description></description>
		
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